RESUME

 
Professional ​
Info​​
  • Strategic media manager with nine years’ experience in talent and influencer engagement

  • Marketing specialist with success launching multi-channel celebrity campaigns, high profile events, and international public advocacy initiatives

  • Strong brand advocate and artful communicator adept at developing key messages, creating compelling materials, and forging high impact relationships

  • Dedicated self-starter capable of navigating complex and high-pressure situations with grace

Work​
Experience​
VP
CONSCIOUS LIVING PR

2018 – Present

  • Builds comprehensive PR campaigns to elevate brands spanning the entertainment, lifestyle, health / wellness, and philanthropic sectors

  • Deploys earned media strategies to secure placements in a variety of local, national, and digital media publications including podcasts and social media platforms

  • Disseminates company objectives by crafting engaging brand messages for press releases, pitches, statements, talking points, media kits, briefings, presentations, and reports

  • Secures event, panel, and appearance opportunities

  • Prepares spokespeople for press opportunities to generate favorable media exposure and acts as a liaison between segment producers and talent

  • Identifies actionable social trends, maps out editorial calendars, and monitors media coverage 

Sr. Manager, Celebrity & Entertainment Engagement
The Humane Society of the United States (HSUS)

​2014 - 2018

 

  • Recruited influential figures from world entertainment including actors, musicians, athletes, authors, YouTube personalities, chefs, and filmmakers, to raise awareness of HSUS programs

  • Communicated cross-functionally with internal and external partners to map engagement strategies and curate celebrity content

  • Managed cultivation of influencers for events, print advertisements, video campaigns, undercover exposés, public appeals, digital fundraising, social media activity, opinion pieces, and endorsements for humane legislation

  • Secured brand partnerships through networking and pitching campaign proposals to talent representatives and agencies

  • Led celebrity gifting program and online auction procurement

 

Sr. Manager, Special Projects
People for the Ethical Treatment of Animals

​2011 - 2014

  • Managed celebrity support and engagement by forging relationships with influential individuals in the entertainment industry

  • Secured partnerships for programs including social media campaigns, public demonstrations, PSAs and special events

  • Guided talent relations team and oversaw the production of 45+ influencer projects

  • Served as creative director and coordinator of in-studio and on-location shoots that created content for print, television and web advertisements

  • Conceptualized and prepared scripts, ad copy, and social media language for influencer driven projects

 

Office & Events Assistant
Elegánce Talent Agency & Model Management

​2006 - 2011

  • Processed accounts receivable and payable, facilitated bookings, and managed client correspondence

  • Ran casting calls: registration, audition scheduling and note taking to build preliminary call-back and casting lists

  • Hosted auditions, coordinated schedules for pageants and acting showcases, managed scripts and audition tapings

 

 

Community Involvement

Guest Speaker,

Palomar Political Economy Days and Research Showcase

Event Planner, 

Triota Women's Academic Honor Society

Intern & Campaign Coordinator,

Greenpeace

Awards & Recognition

Women's Leadership Award

Excellence in Undergraduate Research and Scholarship

Skills

Identifying Social Trends

Brand Development

Client Relationship Building

Conflict Resolution & Crisis Communications

Critical Thinking

Copywriting

Detail Oriented

Positive Mental Attitude

Education
BACHELOR OF ARTS
Communication & Women's Studies
California State University San Marcos

200 RYT || Yoga Alliance