VP

CONSCIOUS LIVING PR

2018 – Present

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• Builds comprehensive PR campaigns to elevate brands spanning the entertainment, lifestyle, health / wellness, and philanthropic sectors

• Deploys earned media strategies to secure placements in a variety of local, national, and digital media publications including podcasts and social media platforms

• Disseminates company objectives by crafting engaging brand messages for press releases, pitches, statements, talking points, media kits, briefings, presentations, and reports

• Secures event, panel, and appearance opportunities

• Prepares spokespeople for press opportunities to generate favorable media exposure and acts as a liaison between segment producers and talent

• Identifies actionable social trends, maps out editorial calendars, and monitors media coverage 

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Sr. Manager, Celebrity & Entertainment Engagement

The Humane Society of the United States (HSUS)

​2014 - 2018

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• Recruited influential figures from world entertainment including actors, musicians, athletes, authors, YouTube personalities, chefs, and filmmakers, to raise awareness of HSUS programs

• Communicated cross-functionally with internal and external partners to map engagement strategies and curate celebrity content

• Managed cultivation of influencers for events, print advertisements, video campaigns, undercover exposés, public appeals, digital fundraising, social media activity, opinion pieces, and endorsements for humane legislation

• Secured brand partnerships through networking and pitching campaign proposals to talent representatives and agencies

• Led celebrity gifting program and online auction procurement

 

Sr. Manager, Special Projects

People for the Ethical Treatment of Animals

​2011 - 2014

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• Managed celebrity support and engagement by forging relationships with influential individuals in the entertainment industry

• Secured partnerships for programs including social media campaigns, public demonstrations, PSAs and special events

• Guided talent relations team and oversaw the production of 45+ influencer projects

• Served as creative director and coordinator of in-studio and on-location shoots that created content for print, television and web advertisements

• Conceptualized and prepared scripts, ad copy, and social media language for influencer driven projects

 

Office & Events Assistant

Elegánce Talent Agency & Model Management

​2006 - 2011

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• Processed accounts receivable and payable, facilitated bookings, and managed client correspondence

• Ran casting calls: registration, audition scheduling and note taking to build preliminary call-back and casting lists

• Hosted auditions, coordinated schedules for pageants and acting showcases, managed scripts and audition tapings